Genesis Bencivenga, Sr.

Graduated as a First Generation Grad with a B.S. in Psychology in 2011 . She then came home to help her Father, Lorenzo, bring in income for their family by selling their banana pudding recipe. Her Father always said, "You heard of banana pudding, but you have never had mine." They made banana pudding in their home and sold it on the streets of Chicago before entering retail markets. Genesis cultivated her Father's various recipe flavors and began to market them in retail.

Through many experiences, Genesis' persistence and perseverance are why Lorenzo's Frozen Pudding is here and continues to thrive.

Genesis Bencivenga Sr. Bio-4.pdf

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